Here's a prime example.
Last year, we were in a grocery store in the beautiful tourist town of Poprad, Slovakia. Wandering the aisles, looking at the items in a strange language, we came across something that stood out. A bottle of maple syrup! And it was from Canada! How strange was that??
Sure looks like maple syrup, doesn't it??
They do everything they can to try and tell you on the front label that it's pure maple syrup. It's from Canada, it's "natural", there are "no preservatives", it's "original". It's even got a bilingual label so that the French can get sucked in too!
And then, because you're a wise grocery shopper, you have a look at the label on the reverse too...
Have a look at the ingredients!
Did you know that ingredients are listed in the order of which there is most of? First thing here is "sugar"!! Then water, then they actually really did put some maple syrup in there, along with some natural maple flavoring. But, it really is Natural Original Canadian Syrup as the marketing says it is, isn't it?
What a scam.
Ruth came across a funny (not really!) explanation of marketing terms when it come to food labels...and what they really mean!
1) No Sugar Added:
Instead, we have added a variety of sweet tasting carcinogenic chemicals.
2) Artificial Flavoring:
A horrible mix of chemicals that will trick your brain into thinking you're eating something you're not.
3) Natural Flavoring:
A tiny drop of lemon juice added to the chemical crap listed in item two.
4) Low Fat:
Instead of fat, we have added a chemical cocktail that is worse for you than fat ever was. If it says "No Fat" or "Fat Free", we have removed all goodness that ever existed in the product.
5) An essential source of vitamins and minerals:
We have had to add a salad of vitamins and minerals that were removed when we zapped all the goodness out of your food, in order to hide the rest of the garbage we are feeding you and your children.
And it's pretty much true.
Remember, you are what you eat...